Privacy Policy

Last Updated: September 10, 2025

1. Introduction

Welcome to Synapik. We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how Synapik ("we," "us," or "our") collects, uses, discloses, and safeguards your information when you visit our website https://www.synapik.com (the "Site"), use our mobile application, purchase our products, or interact with our smart home services (collectively, the "Services").

This policy is designed to comply with the General Data Protection Regulation (GDPR) for users in the European Union (EU), the European Economic Area (EEA), the United Kingdom (UK), and the California Consumer Privacy Act (CCPA) as amended by the CPRA for residents of California. By using our Services, you consent to the data practices described in this policy.

2. Information We Collect

We collect several types of information to provide and improve our Services.

A. Personal Information You Provide Directly:

  • Contact and Account Data: Name, email address, shipping address, phone number, password, and payment information (processed by secure third-party processors like Stripe or PayPal).

  • Profile Data: Preferences, settings you configure within the Synapik app (e.g., room names, device nicknames, automation schedules).

  • Communications: Records of your correspondence with us, including customer support requests and feedback.

B. Information Collected Automatically:

  • Device and Usage Data: IP address, browser type, device type (phone, tablet, computer), operating system, pages viewed, links clicked, and the dates and times of your visits. This helps us understand how you interact with our Site.

  • Cookies and Similar Technologies: We use cookies, web beacons, and similar technologies to remember your preferences, analyze trends, and administer the Site. You can control cookies through your browser settings.

  • Product Usage Data: This is CRUCIAL for smart home products. We collect:

    • Operational Data: Information about your Synapik devices' status, functionality, and performance (e.g., online/offline status, firmware version, energy consumption, sensor readings like motion, temperature, or door open/close events).

    • Interaction Data: Commands you give to your devices (e.g., "turn on the lights," "set thermostat to 72°F"), automation triggers, and routines you create.

    • Device Identifiers: Unique identifiers for your hubs, sensors, and other devices.

C. Information from Third Parties:
We may receive information about you from third parties, such as social media platforms (if you connect your account), analytics providers, and payment processors.

3. How We Use Your Information

We use your information for the following purposes:

  • To Fulfill Your Orders: Process payments, arrange shipping, and provide invoices and order confirmations.

  • To Provide and Maintain Our Services: Create and manage your account, provide customer support, and ensure the core functionality of your smart home ecosystem.

  • To Improve and Personalize: Analyze usage trends to improve our products, Site, and user experience. We use automation and usage data to learn your preferences and make personalized recommendations (e.g., suggesting an "Evening" routine based on your habits).

  • To Communicate With You:

    • Send you transactional emails (order updates, security alerts, policy changes).

    • With your explicit consent (which you can withdraw at any time), send you marketing communications about new products, features, and promotions.

  • For Security and Safety: Protect our Services, detect and prevent fraud, abuse, and security incidents.

  • For Legal Compliance: Comply with applicable laws, regulations, and legal processes.

4. Legal Basis for Processing (GDPR)

If you are in the EU, EEA, or UK, we process your personal data on the following legal bases:

  • Performance of a Contract: To fulfill our obligations to you under our Terms of Service (e.g., providing the products you purchased).

  • Consent: Where we have obtained your clear consent for specific processing activities (e.g., marketing emails). You can withdraw consent at any time.

  • Legitimate Interests: For our legitimate business interests, such as improving our Services, security, and marketing, provided these interests do not override your fundamental rights.

  • Legal Obligation: To comply with a legal obligation we are subject to.

5. How We Share Your Information

We do not and will never sell your personal data to third parties. We only share your information in the following limited circumstances:

  • Service Providers: We share data with trusted third-party vendors who perform services on our behalf, such as payment processing, order fulfillment, data hosting, analytics, email delivery, and customer support. These parties are contractually obligated to use your data only for the services we request and to keep it confidential.

  • Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as a business asset.

  • Legal Requirements: We may disclose information if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency).

  • Vital Interests and Protection: To protect the rights, property, or safety of Synapik, our users, or the public as required or permitted by law.

  • With Your Consent: We may share your information for any other purpose with your explicit consent.

6. Data Retention

We will retain your personal information only for as long as is necessary for the purposes set out in this policy, including to fulfill legal, accounting, or reporting requirements. When we no longer need to process your data, we will either delete or anonymize it.

7. Your Data Protection Rights (GDPR & CCPA/CPRA)

You have the following rights regarding your personal data:

  • Access & Portability: You can request a copy of the personal information we hold about you.

  • Correction (Rectification): You can request that we correct any inaccurate or incomplete information.

  • Erasure (Deletion): You can request the deletion of your personal data under certain circumstances. This is often called the "Right to be Forgotten."

  • Restriction of Processing: You can request that we suspend the processing of your personal data.

  • Objection to Processing: You can object to our processing of your personal data based on our legitimate interests.

  • Opt-Out of Selling/Sharing for Cross-Contextual Behavioral Advertising (CCPA/CPRA): We do not sell your data. California residents have the right to opt-out of the "sharing" of their personal information for cross-contextual advertising. You can exercise this right by clicking the "Do Not Sell or Share My Personal Information" link in our website footer.

  • Non-Discrimination: We will not discriminate against you for exercising any of your rights.

To exercise any of these rights, please contact us at Synapik@outlook.com. We will respond to your request within the timeframe required by applicable law. We may need to verify your identity before processing your request.

8. Data Security

We implement robust technical and organizational security measures designed to protect your data from unauthorized access, alteration, disclosure, or destruction. These include encryption (SSL/TLS for data in transit, AES-256 for data at rest), secure server infrastructure, and strict access controls. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee its absolute security.

9. International Data Transfers

Synapik is a global business. Your information may be transferred to and processed in countries other than your own, including the United States. We ensure all such transfers comply with applicable data protection laws by relying on adequacy decisions or implementing standard contractual clauses approved by the European Commission.

10. Children's Privacy

Our Services are not intended for individuals under the age of 16 (or a higher age depending on the jurisdiction). We do not knowingly collect personal information from children. If we learn that we have collected such data, we will delete it promptly.

11. Changes to This Privacy Policy

We may update this policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the new policy on our Site and updating the "Last Updated" date.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact our Data Protection Officer at:

Email: Synapik@outlook.com
Attn: Data Protection Officer